A different kind of consultancy
In a place like the United Arab Emirates, consultants are everywhere — countless firms and managers ready to offer you advice. What we offer is something different.
Learning by doing has always been our guiding principle. For three decades, in markets across Europe, Asia and beyond, we have worked hands-on in start-up financing and in the turnaround of companies that had lost their footing — never from the sidelines, always from inside the business itself. The United Arab Emirates has been our home base since 2020.
We have built our own ventures, brought them to market, and sold them successfully. Along the way we invested in — and personally operated — companies across very different industries. For many years, for instance, we ran the entire chain behind hospitality concepts: from the first idea and architectural direction to guest experience and revenue optimisation, all the way to merchandise-management systems that keep losses from theft to a minimum, make every operation fully traceable, and stand up to the closest scrutiny — including the tax authorities.
We studied what truly brings customers back. We connected people we had met in industry, welcomed them in hospitality, and built places that deepened loyalty. From that single idea grew a family of companies — and, in time, this consultancy: one that can advise across the many situations business and life bring.
What you receive from us is more than advice. It is experience distilled into a way of working that unites your business, your revenue and a good life — because in the end, the goal is simply to be happy with what you do. To be just happy.
Put us to the test. Whether you are opening a new venue, pursuing a new idea, sourcing materials anywhere in the world, setting up production, or searching for the right distribution partner — today with the full strength of AI behind us — we are ready. Not because we have read about it, but because we have done it, and taken successful concepts to market around the world.